Vince Vaughn, Owen Wilson, Wedding Crashers Director Reunite for Xfinity Campaign from Preacher
Comcast’s Xfinity has reunited comedy icons Owen Wilson and Vince Vaughn with director David Dobkin to kick off the fall sports season and launch the best destination for sports viewing and streaming. Nearly 20 years after Wedding Crashers first premiered in theaters, the duo is back together – this time as best friends and sports rivals in a campaign that showcases Xfinity’s unmatched WiFi and entertainment experience that transforms living rooms into front-row seats for every matchup, every league, and every unforgettable play.
Vaughn and Wilson return as the ultimate sports fans celebrating big rivalries, non-stop action, and the thrill of watching all of it without the hassle of jumping from channel to channel or platform to platform. Today, more than 70% of all Internet traffic is driven by streaming live sports and entertainment. Whether watching all the action on the field, or streaming in 4K on multiple devices, Xfinity delivers customers a fast, reliable Internet experience with multi-gig speeds, ultra-low lag, wall-to-wall WiFi and the capacity to connect hundreds of devices in the home.
“Sports are scattered across dozens of networks and streaming services. It’s a headache for fans. Xfinity makes the sports viewing experience simple, seamless, and unforgettable,” said Jon Gieselman, Chief Growth Officer, Connectivity & Platforms, Comcast. “Nobody else gives fans a single destination for every game, WiFi that streams live sports over a connection with ultra-low lag, and powerful features like Multiview to keep every fan in the action from multiple live games at once. If you call yourself a sports fan, you need Xfinity.”
The Xfinity ad, which was created in partnership with advertising agency Preacher, premieres Thursday during the NFL Kickoff Game – the Eagles vs. Cowboys – one of football’s most storied rivalries. The Vaughn/Wilson duo will continue to star in a series of spots rolling out this fall and into 2026.
The ads were directed by Ridley Scott Associates’ David Dobkin, and mark a first-time reunion for the director working with both actors since the blockbuster comedy hit Wedding Crashers. Dobkin said, “Vince and Owen’s chemistry remain magic. And they constantly push each other which I think is always necessary if you want to make something really good and really fresh, I think the Xfinity sports experience and this campaign is exactly that.”
Power Gameday with Xfinity
Xfinity delivers a seamless, personalized, and comprehensive sports experience unlike anything else available.
· Sports Zone – Curated destinations that integrate live coverage from dozens of networks and streaming apps, making it effortless for fans to find, watch, and follow their favorite teams, players, and matchups.
· Multiview – Whether it’s college football Saturday, NFL Sunday or weeknights with multiple sports and key matchups, Multiview allows customers to watch up to four games simultaneously on a single screen – the perfect companion for the busiest of sports season.
· World Soccer Ticket – The first-ever streaming package custom-built for soccer superfans so customers can seamlessly enjoy more than 1,500 matches from the world’s best soccer leagues.
· Enhanced 4K – This fall, Xfinity will deliver more live sports than ever in Enhanced 4K, bringing every play to life in stunning detail and in near real-time to the live action unfolding on the field.
· Ultra-Low Lag Internet – When streaming games, Xfinity’s low-lag Internet ensures a spoiler- and interruption-free viewing experience.
Xfinity’s sports experience is powered by Comcast’s Entertainment OS, which supports tens of millions of devices globally. Xfinity's entertainment devices deliver a personalized viewing experience that brings together live TV and more than 450 streaming apps and channels, including access to 200,000 movies and shows available to rent or buy. With voice control, a content-first user experience, and StreamStore, a first-of-its-kind destination that makes discovering, purchasing and managing streaming apps, channels and networks easier than ever, Xfinity puts everything customers enjoy in one place.
CREDITS
“LONG WEEKEND” (General Market)” - :60, :30, :15
Client: Xfinity Creative / Comcast IMC / NBCUniversal
Chief Growth Officer: Jon Gieselman
SVP, Brand Marketing: Todd Arata
VP of Brand Marketing: Dustin Hayes
VP Talent Partnerships: Matthew Finkelstein
Executive Director, Brand Advertising: Diana Hicks
Director, Acquisition: Susana Reguiera
Manager, Multicultural IMC, Hispanic Acquisition: Andrés Arciniega
Senior Specialist, Acquisition Marketing Communications: Camila Castillo
VP, Production: Ashley Henderson
Head of Content Production: Amy Wertheimer
Senior Director, Content Creation: David Logan
Senior Producer: Meredith Pariano
Coordinator: Anna Doherty
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Executive Creative Director: Kellyn Blount
Executive Creative Director: Greg Hunter
Associate Creative Director: Mills Adams
Associate Creative Director: Andrew Singleton
Strategy Director: Victor AbiJaoudi II
Senior Designer: Candice Balbuena
Head of Production: Stacey Higgins
Group Brand Director: Kristen Meade
Brand Director: Taylor Jansen
Brand Manager: Grant Howard
Production Company: RSA Films
Director: David Dobkin
President / Executive Producer: Luke Ricci
DP: Corey Walter
Line Producer: Diane Castrup
Production Designer: Craig Reynolds
Production Supervisor: Taylor Steadman
Head of Production: Sarah Morrison
Bidding Producer: Sean North
Sales Rep: Bueno
Editorial - Campaign: HutchCo
Managing Director/EP: Jane Hutchins
Editor: Editor: Jim Hutchins
Cutting Assistant: Jimmy Hutchins
Music, Sound and Final Mix: Lime Studios
Creative Producer: Cassie Underwood
Executive Producer: Susie Boyajan
Sound Design and Final Mix: Dave Wagg
Color: Company 3
Lead Colorist: Stefan Sonnenfeld
Senior Producer: Wesley Lewis
Associate Producer: Andrea Carvajal
Head of Production: Mario Castro
VFX/Finishing: Serious Electronics
Shoot Supervisor: Jason Miller
Head of 2D: Andrew Oleck
VFX Supervisor/ Flame Lead: Jason Miller
