Late Shift and GoshDamn Unveil “Nail” with Big O Tires and BarkleyOKRP
Late Shift announces the launch of “Nail,” the latest television commercial directed by the acclaimed creative duo GoshDamn for Big O Tires, developed in collaboration with BarkleyOKRP. The 30-second spot – titled “That’s a Nail: Instant Savings” – brings humor and relatability to Big O Tires, engaging audiences with a clever twist on everyday vehicle woes. Produced and edited by Late Shift, the spot is part of the industry-leading tire and automotive repair franchisor's new "No Big Deal" nationwide ad campaign.
In “Nail,” a surprising yet familiar moment unfolds: when a driver discovers a nail in their tire, the annoyance quickly turns into an opportunity for savings. With sharp visuals and a punchy sense of comedic timing, the spot underscores how Big O Tires makes an inconvenient day a better one behind the wheel.
“It’s been a joy teaming up with the creative team at BarkleyOKRP and everyone at Big O Tires,” said Josh of GoshDamn. “We’re pretty experienced at collaborating (being a duo), but it’s special when you really click with a creative team and a client — when all the long Zoom calls and late-night voice memos end in laughter and make you excited for what’s next. We all wanted to make something stand-out and bold. We were keen to go BIG on over-the-top reactions. The problems are relatable – but it’s those exaggerated responses that bring the humor… and maybe feel a little relatable too.”
This collaboration with BarkleyOKRP continues Big O Tires’ tradition of creative advertising that connects with consumers while highlighting real value – in this case, significant instant savings on quality tire purchases.
CREDITS
CLIENT
Jerode Padilla, VP, Marketing, Merchandising, and Customer Experience
Sarah Ovathanasin, Senior Marketing Manager
AGENCY
Chris Cima, VP, Creative Director
Tim Babb, Associate Creative Director
Megan Buss, Associate Creative Director
Brooke Woodruff, Production Director | EP
Michael Kinney, Sr. Producer
Jennifer Nasuti, Brand Director
PRODUCTION
Production Company: Late Shift
GoshDamn, Director, Late Shift
John Hollingsworth, Managing Partner / EP, Late Shift
PRODUCTION SERVICES, SANTIAGO CHILE, REBOLUCION
Cristian Inzunza, Executive Producer, Rebolucion
Jose Romero, Executive Producer, , Rebolucion
Enzo Codaro, DOP
María Paz Zedán, Line Producer
Max Morales, 1st AD
Josefina Labán, 2nd AD
Rocío Huerta, Script Supervisor
Patricia Díaz, Production Manager
Paula Trujillo, Production Coordinator
Andrea Mazzuchelli, Location Manager
Pablo Martínez, 1st AC
Rodrigo Pardow, Gaffer
Natalia Grosso, Art Director
Igor Curin, Prop Master
Nicole Rencoret, Make Up Artist
Domi Duhalde, Wardrobe
Ricardo Calderón, VTR
Catalina Orellana, VTR
Cristian Robles, DIT
Isaac Moreno, Sound Operator
Marco Aliaga, Sound Assistant
POST
Editorial, Late Shift
VFX / Finishing, Late Shift
James Lee, Editor
Jesse Threatt, Asst. Editor
Eric Hoffman, Sound Designer and Mixer, audioHoffman
Karol Cybulski, Colorist, Harbor Picture Company
