IndependentMedia Taps Kelly O'Neill to Lead West Coast Representation

IndependentMedia is pleased to announce a new partnership with Kelly O’Neill, who will represent the company on the West Coast. With more than a decade of experience in talent representation, sales, and strategic partnerships, O’Neill brings her distinctive, relationship-driven approach to a collaboration that reflects IndependentMedia’s ongoing growth and creative evolution.

O’Neill began her career in-house at Furlined before joining Shortlist Mgmt, where she rose to partner. Most recently, she launched Main Squeeze Mgmt, her own company built around a personal, hands-on approach to sales and artist development. Through her new partnership with IndependentMedia, O’Neill continues her mission to connect bold creative voices with brands and agencies, aligning with a company celebrated for its collaborative spirit and cinematic storytelling.

Founded over twenty years ago by Susanne Preissler, IndependentMedia has built a roster of diverse, award-winning directors whose work spans the intersections of film, television, and advertising.

“I’ve always been someone who seeks growth and new challenges,” says O’Neill. “Launching Main Squeeze gives me the opportunity to redefine what representation can look like, and partnering with IndependentMedia feels like a natural next step in this journey. It takes guts to start your own company, and Susanne did it two decades ago when the industry was more of a boys’ club than ever—that takes courage and a clear vision.”

Preissler adds, “Kelly represents a new wave of representation — she’s not chasing the quick win, she’s building something with integrity. What impressed me most is that she treats her work as a calling, not just another job. I’m thrilled to have her as part of our team.”