Husein Alićajić Joins Eleanor US
Eleanor welcomes Husein Alićajić to its U.S. roster, an award-winning Australian filmmaker known for visually graphic commercial work that blends comedy, cinematic craft, and technology-led storytelling.
Alićajić’s work is defined by control and clarity. His approach balances cinematic realism with technical innovation, often combining sharp visual systems with character and performance. Comfortable moving between humor and high-concept technology, his approach remains grounded in structure and tone, making complex worlds feel accessible and brand-forward.
Born in Sydney to Bosnian and Scottish parents and now based in Los Angeles, Alićajić works across commercials, film, television, and immersive formats. In advertising, he has built a reputation as a trusted partner for global brands, including long-running work within the Samsung ecosystem. His commercial work has been recognized by Cannes Lions, New York Festivals, Clio, and Ciclope, and he has been honored for three consecutive years by the Australian Directors’ Guild.
Alongside his commercial practice, Husein maintains a focused narrative voice. His short film Beginnings won the Dendy Award at the Sydney Film Festival and received nominations from AACTA and IF Awards. He was later awarded Best Direction in an Online Drama Series at the ADG Awards for the pilot of One Sided, reflecting his command of long-form storytelling.
He is currently developing projects across film and immersive formats, including the psychological thriller Sweet Sixteen, the docu-series Fail Better, and YAWN, a large-scale multi-channel installation exploring human connection. Across all formats, his work shares a consistent interest in systems, behavior, and transformation.
“I’m thrilled to join a company that genuinely champions unique voices,” says Alićajić. “From the roster to the production team, the creative standard is incredibly high, and it feels like a natural home for the work I want to make. I’m excited for what’s ahead.”
On the signing, ELEANOR President Sophie Gold says, “Husein brings a rare combination of visual discipline and conceptual thinking. He moves seamlessly between comedy and technology-driven storytelling, always with a strong graphic sensibility and control of tone. That range makes him an exciting partner for brands.”
Husein Alićajić will be represented by ELEANOR in the United States across commercial and branded projects.
