Honor Society Partners with Lincoln & Hudson Rouge on NYC-Centric Web Series
Bicoastal production company Honor Society has partnered with Hudson Rouge and Lincoln to produce “The Second Row,” an engaging drive-along web series directed by Honor Society roster director Adam Donald, debuting on February 19.
The Second Row spotlights the tastemakers behind culture, technology, and everyday experiences – namely trend-shaping individuals who may not always be in the driver’s seat, but who envision, guide, and steer the world around us. Utilizing Honor Society’s expertise in producing standout branded episodic work, the production company’s experienced team built the series around candid, in-motion conversations held on New York City streets in a rolling Lincoln Navigator, highlighting influential voices whose work impacts daily life from behind the scenes.
In each episode, Adam navigates bustling city streets with hosts Paul Costabile and co-host Salvatore Valentinetti, picking up a new guest in the second row whom they engage in animated and captivating conversation. Adam captures authentic interviews from the second row of the Navigator as the hosts and guests share personal stories, professional insights, and the experiences that have shaped their path to success.
“Since its inception, Honor Society has focused on telling brand stories in nontraditional ways, including branded episodic work across short-form series. Adam and our team have built strong experience in this space, and with The Second Row, we were excited to collaborate with Lincoln and Hudson Rouge on a format that takes inspiration from the traditional talk show but makes it feel fresh, intimate, and vehicle-forward. Adam has a strong ability to craft short episodes that are both entertaining and informative, and that really comes through in this series.” — Megan Kelly, Founder and Executive Producer, Honor Society.
Honor Society and director Adam Donald are a go-to team for creating branded episodic web series for global brands, including Sprite, Lexus, Wild Turkey, Chase, United Airlines, and The North Face, among many others. Adam has also directed storytelling campaigns for global brands including Walmart, Anheuser Busch and Nike, bringing his authentic, slice-of-life directorial approach to both commercials and web series projects.
The Second Row series was edited by Rec Room, Honor Society’s in-house editorial team, with Senior Editor Bryan Moak leading the edit.
CREDITS
Crew
Director – Adam Donald
Founder/EP – Megan Kelly
Line Producer – David Feikens
1st AD – Matt Smith
DP – Nate Hurtsellers
Post
RecRoom
EP – Joy Saylor
Senior Editor – Bryan Moak
Assistant Editor – George Kent
SPFX – Oliver So
Heard City
Audio – Mike Vitacco
Rare Medium
Color Producer – Nubia Lima
Colorist – Mikey Rossiter
Client – The Lincoln Motor Company
Head of US Marketing & Communications – Megan McKenzie
Sr. Manager/ US Marketing Communications – Natalie Pascaretta
Social Communications & Strategy Manager - Gabi Crowley
Agency – Hudson Rouge
CCO – Jon Pearce
Creative Director - Todd Houlette
Head of Production – Mary Ellen Verrusio
EP – Deanna Shenn
Business Manager – Holly Woodmansee
Sr. Talent Manager – Angela Martin
Group Account Director – Jeremy Meadows
Account Director – Casey Browning
Account Director – Tavia Moore
Senior Account Manager – Naim Mobley
Talent
Host – Paul Costabile
Co-Host – Salvatore Valentinetti
Guest – Bob Goodson
Guest – José Hollywood Ramos
Guest – Amanda Koh
