Havas' Prose on Pixels US Launches New Client Engagement Model, Strategic Appointments
Prose on Pixels (POP) – Havas’ AI-powered content-at-scale network – is entering a transformative phase in the US with the launch of a new client engagement model. This shift, driven by rising demand from global brands for more personalized content solutions at scale, is marked by the expansion of the client service leadership team, with Audree Rueger, David Morrissey, and Jennifer Svitesic appointed as VPs Client Service.
As POP increasingly takes on a more direct-to-client role, the new model is designed to deliver services with greater efficiency - embedding strategic, audience-first production thinking earlier in the creative process and aligning more closely with evolving client priorities. The new appointments will be instrumental in reshaping client services across North America, reinforcing POP's commitment to delivering smarter and timely solutions.
Following over six years at Tag leading account teams for financial services clients, Audree Rueger transitioned to POP to spearhead the delivery of integrated, global solutions across Pharma, Tech, and CPG. Now, she steps into the new role with over a decade of experience in leading client teams across top creative-at-scale networks.
David Morrissey brings over two decades of experience in strategic production - most recently from his role at McCann Worldgroup. Known for his sharp operational thinking, his background spans global campaigns, integrated ecosystems, and performance-driven storytelling - all grounded in modern production and creative collaboration.
Jennifer Svitesic’s nomination follows her success in leading integrated client pharma initiatives at POP. With over a decade of experience driving digital campaigns for Fortune 500 financial and insurance brands at Dentsu, she brings deep expertise in managing projects end-to-end and streamlining workflows.
Together, they will lead the US new client engagement model - developed to unlock modern and efficient client solutions, and deliver personalized content that resonates with audiences across channels.
“This is a pivotal moment for POP in the US”, said Ajit Kara, CEO Americas, Prose on Pixels. “With Audree, David and Jennifer stepping into expanded leadership roles, we’re doubling down on our commitment to building smarter, more strategic solutions for our clients. Their combined expertise will help us push the boundaries of what content-at-scale can achieve - delivering work that’s not only efficient, but also deeply relevant and human.”
This strategic model reflects Prose on Pixels' positioning as a true strategic ally for brands navigating the complexities of modern production. As the demand for scalable and personalized content reshapes the industry, POP is responding by streamlining its borderless production and building a future-ready team of experts. Moreover, the new model plays a critical role within Havas’ Converged.AI - a fully AI-enabled approach that fuses talent, capabilities, platforms, and expertise to deliver cross-functional, integrated solutions – which leads to a more strategic approach to client services and its evolution.
