David&Goliath and Kia Ask 'What Turbos You?' in New K4 Campaign
Kia America is turning up the heat in the compact segment with the launch of its latest campaign for the all-new K4 sedan and K4 hatchback, two vehicles designed for drivers ready to break from convention and arrive in their own style.
Created and produced by David&Goliath, the campaign brings to life a simple but provocative question: “What turbos you?”
Entering one of the most competitive categories in automotive, the K4 challenges long-standing expectations with a combination of striking design, advanced technology, and approachable pricing. The campaign highlights the duality of the lineup: a sleek, sporty sedan for image-driven drivers and a versatile, dynamic hatchback for those seeking flexibility without sacrificing style.
“This campaign is about choosing the version of driving that reflects your own personality,” said Avi Pinchevsky, Executive Creative Director, David&Goliath. “We wanted to create something as bold and expressive as the vehicles themselves, a film driven by mood, tone and visual energy, where color, movement, and rhythm collide to showcase two distinct attitudes. Whether you’re drawn to sleek performance or sporty versatility, both K4 options let drivers choose the experience that best reflects who they are.”
Set inside an expansive airport hangar, the work visually amplifies the K4’s performance and personality. Featuring bold red and yellow vehicles, the spot uses synchronized bursts of holi powder, choreographed lighting, and precision driving to showcase each model’s agility, power, and head-turning design. The result is a high-energy, visually arresting expression of choice. Two distinct vehicles, each engineered to move differently.
As Kia continues to build momentum for the K4 nameplate, the campaign reinforces the brand’s commitment to delivering vehicles that stand apart from the expected, offering drivers not just a car, but a reflection of their individuality.
Agency: DAVID&GOLIATH
Founder & Creative Chairman: David Angelo
Chief Creative Officer: Ben Purcell
Executive Creative Director: Avi Pinchevsky
Head of Automotive Art, GCD / Art Director: John O’Hea
Group Creative Director: Mike Czako
Creative Director: Ben Sweitzer
Creative Director: Sammy Glicker
Copywriter: Ashtyn Livingston
Art Director: Carter Waldron
Content Creator: Rach LaMantia
Junior Art Director: Charlotte Garrett
Junior Copywriter: Cassidy Hill
Chief Strategy Officer: Brendan Robertson
Group Strategy Director: Ahra Cho
Brand Strategist: Chase Culver
Associate Communications Director: Amy Wu
Executive Director, Strategic Communications: Luke Hughes
Managing Director: Allison Draskovich
Group Account Director: Jamie Friedman
Account Supervisor: Madison Herzog
Account Executive: Ben Ramirez
Senior Product Information Specialist: Mark McNaul
Senior Product Information Specialist: Travis Ray
Managing Director, Broadcast Production: Paul Albanese
Group Executive Producer: Christopher Coleman
Senior Producer: Karena Dacker
Producer: Ryan Teng
Managing Director, Integrated Production & Technology: Peter Bassett
Integrated Producer: Julia Lam
Executive Print Producer: Elisa Atwood
Senior Art Producer: Jill Epstein
Senior Digital Designer: Ricardo Turegano
Senior Developer: Rudy Perez
Director of Business Affairs: Quynh-An Phan
Senior Business Affairs Manager: Kristina Van
Business Affairs Manager: Mariel Clark
Traffic Director: Jermelia Holling
Chief of Integration: Amy Chiang
Project Manager: Lina Joo
Production Company: Native Content
Director: Stewart Hendler
Executive Producer: Tomer DeVito
Head of Production: Sean Blair
Producer: Brendan Kling
Director of Photography: MacGregor
Editorial Company: Spinach
Editor: Adam Bright
Assistant Editor: Marshall Thompson
Managing Director: Adam Bright
Executive Producer: Jonathan Carpio
Producer: Patricia Gushikuma
VFX Company: Trafik
VFX Supervisor: Benji Davidson
Executive Producer: Karena Ajamian
Senior Producer: Amol Parulekar
Flame Lead: Sean Anderson
Flame Artist: Sean Wilson
Flame Artist: Rachel Moorer
Flame Assist: Beverly Siu
Supervising Producer: Rebecca Boorsma
Colorist: Mark Gethin
Record & Mix Company: Racket Club
Executive Producer: Adrea Lavezzoli
Executive Producer: Lauren Cascio
Sound Designer / Mixer: Nathan Dubin
Music House: South Music
Composer: Jason Murgo
Creative Directors: Dan Pritikin & Charles Humenry
Executive Producer: Ann Haugen
Producer: Alina Fox
