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Publicis Groupe

Publicis Acquires Predictive Measurement Platform AdgeAI

Publicis Acquires Predictive Measurement Platform AdgeAI

Publicis Groupe has announced the acquisition of industry-leading measurement and content intelligence company AdgeAI. A partner to some of the world’s biggest brands and platforms, Adge’s AI-powered analytics platform optimizes creative and video performance by analyzing engagement and conversion data, identifying the most effective creative elements, and delivering...

Publicis Advances Working With Cancer with Initiative to Support 40 Million Workers Worldwide

Publicis Advances Working With Cancer with Initiative to Support 40 Million Workers Worldwide

Following new research from Memorial Sloan Kettering Cancer Center and the Mayo Clinic, Publicis Groupe [Euronext Paris FR0000130577, CAC 40] announces the latest advancement in Working with Cancer’s mission to help build open, supportive and recovery-forward work cultures for employees with cancer. Since launching at the World Economic Forum...