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Good Behavior

Good Behavior Crashes the Party Again

Good Behavior Crashes the Party Again

On the heels of directing Pepsi’s hilarious “Undercover Cups” and “Chase Cars” campaigns for BBDO NY earlier this year, commercial comedy director Pete Marquis is at it again, helming “Tailgate Crashers.” This time the Pepsi Crashers recruit NFL stars Josh Allen and Justin Jefferson to help them crash stadium...

Good Behavior Does 'Good Things' for Stop & Shop

Good Behavior Does 'Good Things' for Stop & Shop

Stop & Shop’s new integrated campaign, “Good Things Are in Store” introduces shoppers to “Justin,” a hyper-enthusiastic store associate. It was directed by acclaimed comedy director Pete Marquis of Good Behavior. The work was developed by Stop & Shop in partnership with independent creative agency Curiosity, marking the first...

Brownstein & NJM Redefine "Great" via Good Behavior

Brownstein & NJM Redefine "Great" via Good Behavior

Brownstein and NJM Insurance Group have launched an entirely new advertising campaign that supports their long-running and acclaimed “No Jingles or Mascots: Just Great Insurance” work by communicating the numerous reasons that NJM is truly “great.” This new work, titled “Great,” plays off the overused and often hollow nature of...

Good Behavior Hires GRG Partners for Midwest Representation

Good Behavior Hires GRG Partners for Midwest Representation

Full-service production company Good Behavior, which was named an Adage A-List Production Company Standout in 2025, has expanded its national reach by hiring Austin-based directorial representation firm GRG Partners for representation in the Midwest. Good Behavior was founded in 2024 by director Pete Marquis and partners Victoria Guenier and Adam...

Good Behavior's Mike Egan Directs Chad Michael Murray for Crush Zero Sugar Orange

Good Behavior's Mike Egan Directs Chad Michael Murray for Crush Zero Sugar Orange

Good Behavior’s Mike Egan has directed the early 2000s-era heartthrob Chad Michael Murray in a spot for Crush Zero Sugar Orange’s launch campaign in Canada - “Your First Crush, All Grown Up.” The star of One Tree Hill, Dawson’s Creek and currently in Sullivan’s Crossing, now...

Good Behavior Taps Comedy Editor Dick Gordon for Post Unit

Good Behavior Taps Comedy Editor Dick Gordon for Post Unit

Storied comedy editor joins growing roster of well-behaved humor specialists expanding their production and post capabilities...

Mike Egan Joins Good Behavior

Mike Egan Joins Good Behavior

Commercial director Mike Egan is the new comedy shop’s first signing...