Africa Creative Produces Olivia Rodrigo-Inspired Vivo Campaign for Excessive Screen Time
As concerns about technology’s impact on mental health continue to grow globally, Vivo, Brazil’s leading telecommunications company, has partnered with leading Brazilian advertising agency Africa Creative to launch a thought-provoking campaign addressing smartphone addiction.
The “Toxic Relationship” campaign uses Olivia Rodrigo's 2021 hit song “jealousy, jealousy”...