
Signal Theory and SixTwentySix Deliver a Bold, Humor-Driven Campaign for American Pecans
With Americans consuming snacks more frequently than ever, the American Pecan Promotion Board’s "Surprisingly Snackable Pecans" campaign aims to capture a larger share of everyday snacking occasions. By combining humor, strategic placement and nutritional benefits, APPB continues working to make pecans as common in pantries as they...